You could call this a “grass-roots” or even a Guerrilla Marketing campaign in a sense.Īs I was reading over the letter, it was really hard NOT to edit it before I sent it out to you. They build custom and hardwood display cases. It’s for Superior Display, a manufacturing shop in Bend, OR. In this example, I’m taking you back to one of the first direct mail campaigns I implemented. You can get these amazing Express Envelopes for 15% when you use Promo Code express15. Contact us today on 01625 870000 to discuss our direct mail services with one of our friendly print experts.Be sure you see the sale at the bottom of this tip. Launched in 1983, BMW’s 3-series remains its best-selling model, and accounts for around 30% of annual total sales (excluding motorbikes).Ĭreating a direct mail campaign that stands out can be tough, but we’re here to help. Made of a nearly indestructible material for longevity, these postcards stood out from the rest. For the launch of its 3-series, BMW rolled out a series of glossy photograph-rich direct mail postcards to reach out to customers at home. BMW – Tempting LuxuryīMW has a comprehensive, multi-channel marketing strategy that includes targeted internet ads, email campaigns, and full-featured website along with television and radio spots. It also generated an enormously positive response across social media. Clearly not intended to be used on the road, this humorous and memorable had two purposes: it stressed the importance of wearing a helmet when cycling and raised awareness of the importance of sustainability. Customers were encouraged to follow the pattern to construct their own eco-friendly cardboard helmet. The direct mail campaign involved recycled cardboard with a cut-out pattern to follow. When Smart launched its range of green e-bikes, it wanted to target keen cyclists. Good food, Good life, great direct mail idea! Smart – Recyclable Helmet Customers were invited to redeem their voucher for a KitKat Chunky at their local newsagent.īy customising each leaflet and stimulating people’s taste buds, Nestlé was able to attract new consumers looking for a bigger chocolate snack. Customers received a personalised “we’re sorry we couldn’t deliver your parcel” card, stating that their KitKat Chunky wouldn’t fit through the letterbox due to its “chunkiness”. In the late 1990s, Nestlé publicised its KitKat Chunky with an irresistible call to action. The calendar was sent to portray convenience, and the charger was chosen to represent how fast their search engine was. A branded mug represented how reliable their service is. Each package contained items that are commonly used at work, each item chosen to represent aspects of ClincalKey’s services. Medical search engine ClinicalKey sent its clients a direct mail package. While obviously not intended to be a replacement for a record player, the novelty of the item was enough to leave a big impression with consumers. These mailers folded out into a cardboard phonograph capable of playing records. To capture the attention of industry players and potential collaborators, and promote its sound production services at a time when vinyl experienced a resurgence, GGRP launched its Cardboard Record Player.Ĭardboard mailers containing a vinyl single were sent out, along with a small needle. In 2009, Vancouver-based sound and music recording house Griffiths, Gibson and Ramsay Productions (GGRP) launched a marketing campaign that has been praised for its creativity and effectiveness. If you’re looking for some inspiration for your next B2B direct mail campaign, look no further! From creative concepts to eye-catching design, here are five of the best B2B direct mail examples that got our attention. Direct mail is one of the few marketing tactics that engages the senses: the physicality of the marketing material increases the connection between your business, and your customer.įive of the best B2B direct mail examples This can make your message more memorable and impactful. It’s tangibleĭirect mail is a physical piece that your recipient can hold onto and reference later. B2B direct mail is a great way to reach decision-makers, who may be difficult to reach through other channels. B2B direct mail might specify an audience based on job title, company size, geography, or even industry. ![]() You can use direct mail to target a specific group of potential customers. On average, direct mail is engaged with four times as frequently as indirect mail. ![]() You can address your recipient by name and craft a message that is specifically tailored to their needs. There are a few key benefits of using direct mail for your B2B marketing: It’s personal Direct mail can open the door for further engagement online. It allows you to send a physical message that can be personalised and targeted to your audience. Direct mail can be a great way to reach out to potential B2B customers.
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